When legendary candymaker Mars sought to steal share from York Peppermint Patty, the idea was to create iconography that lived beyond mere bite and smile. Both :30 TVCs “Fairytale” and “Perfect Match” drove sales and outpaced the company’s ability to keep the product stocked, contributing to a brand share increase of .3 points in 2007. The commercials were taken off the air in advance of the 12-week media buy as demand outstripped supply of the product. This was solely attributed to the work created by the agency. As a result, UniWorld was named Mars Agency of the Year in 2008. 

No other urban college combines a day-to-day curriculum with the realities of the working world better than the Metropolitan College of New York. As a noted pioneer in the realm of purpose-centered education, MCNY was looking to boost enrollment for their 2012 Fall Semester. With a 12-week media buy in the Spring/Summer of 2012, this TV and online campaign spiked enrollment numbers significantly.

 ACD/AD:  JAREK CARETHERS

GCD/CW:  LISA LLEWELLYN

How do you motivate the South Asian Indian community living in the United States to keep Lufthansa Airlines top-of-mind for the Divali holidays? Click on the video for this quirky, yet impressive case study.

CD/AD: ALEXANDER AKSENOV

GCD/CW: LISA LLEWELLYN

When GLAAD came to Prime Access to raise awareness of marriage inequality, we had less than ten days to create a :30 TV commercial and less than $10,000 for the production. Luckily we had a brilliant team and the donated services of one Susan Sarandon who nailed the performance in less than three takes.

CWs:               JOHNATHAN RICHTER & LISA LLEWELLYN

GCD:               LISA LLEWELLYN

PRODUCER:   DANA OFFENBACH